Datamax believes that every organization, small or large, needs Internet access. After that, it has to be determined how that organization will use this access to its advantage.

Internet access is analogous to a telephone network. After one becomes connected, they have to decide if they need a fax machine, voice answering services, call forwarding, intercom, music-on-hold, etc. Internet access works the same way except that most clients take the plunge without delineating the varying functions of Internet connectivity.

That is where we come in, having been involved with the Internet since 1994, we educate our clients on the practicalities, possibilities and improbabilities of the Internet. There was a period in the mid to late ‘90s that we also became caught up with the hype of the Internet (how it was going to change everything, etc). However, after the bubble burst in 2000, we became sober realists about its potential. Yes, it does provide instant information, no, it will not replace face-to-face conversations with clients, etc.